Expo BenefitsWhy exhibit at the VisitScotland expo?
Expo is returning to the Scottish Exhibition & Conference Centre, Glasgow on the 14/15 April 2010 and is exclusive to businesses with a Scottish tourism product.
VisitScotland will host over 500, hand picked, international tour operators, wholesalers, travel agents, travel media etc. to attend expo on experience Scotland through pre and post familiarisation trips. Around 400 UK based buyers and 50 media buyers also attend to meet with around 230 Scottish suppliers.
- UK Buyers up from 291 last year to 380.
- International Buyers up from 381 last year to 423.
- Exhibiting Companies up from 194 to 202.
- 63% of UK and 58% of International buyers intend to add new suppliers to their current programmes.
- 32% of UK and 58% of International Buyers intend to expand their current programmes to Scotland
- 26% of UK and 50% of International Buyers intend to create additional Scottish tour programmes
- 3% of UK and 17% of international Buyers will introduce a Scotland programme for the first time
- 90% exhibitors were satisfied/very satisfied with the business potential expo offered with the highest quality of buyers coming from UK, Germany, USA and Russia in this order.
- 59% exhibitors told us the potential value of the business quoted. The average (mean) potential value was £28,000.
- 1% of exhibitor respondents said the ROI on their attendance was poor, 7% Average, 58% good and 34% excellent.
- 91% of exhibitors conducted business with other stand holders.
- 88% of international buyers will feature a place they visited in future programmes.
- 49 new exhibitors attended expo for the first time in 2009.
- Buyers from Bulgaria, Pakistan, Serbia, Uzbekistan, Turkey, Nigeria, Iran and Egypt attended for the first time. The focus for these markets is English as a Foreign Language (EFL) a market which is growing. 2009 saw double the number of language tour operators.
- An overwhelming majority of buyers and exhibitors want us to continue to hold expo annually.
Expo exhibitors are first choice to be utilized for pre and post expo buyer familiarization trips and for buyer accommodation in Glasgow during the event. They also have access to the Expo Networking Evening on Wednesday 14 April.
Through the expo website, exhibitors have password protected access to our buyer lists and buyers are driven to their stand through the on-line appointment scheduling service. They can contact buyers direct to invite them to make an appointment to meet at their stand. The expo website is accessed throughout the year by both travel trade and the consumer as an information service – free advertising for a year! Exhibitors are enabled to enter their own information and pictures to the site.
To book your stand click on floorplan from the navigation menu above. Shell scheme stands cost £1365 + VAT each. For all costs please see the floorplan.