VisitScotland expo is returning to the Royal Highland Centre, Edinburgh on 25th & 26th April 2012. Scotland will be promoted by around 200 businesses with a Scottish tourism product to promote.

VisitScotland will be attended by around 470 hosted international buyers and 350 hand picked UK based buyers including tour operators, wholesalers, travel agents and travel media.

Here is why you should be exhibiting.....

2011 key statistics

• 94% of UK and 73% of International buyers intend to add new suppliers to their current programmes.
• 94% of UK and 80% of International Buyers intend to expand their current programmes to Scotland.
• 90% of UK and 72% of International Buyers intend to create additional Scottish tour programmes.
• 67% of UK and 25% of international Buyers will introduce a Scotland programme for the first time.
• 81% of exhibitors were satisfied/very satisfied with the business potential expo offered with the highest quality of buyers coming from Germany, UK, USA, India and Russian Federation - in this order.
• 62% of exhibitors told us the potential value of the business quoted. The average (mean) potential value was £28,700.
• 67% of exhibitor said the ROI on their attendance was good and excellent.
• 85% of exhibitors conducted business with other stand holders.
• 87% of international buyers will feature a place they visited in future programmes.
• The majority of exhibitors and buyers are feeling 'quite confident' about the prospects for the rest of 2011.

expo exhibitors are first choice to be utilised for pre and post International buyer familiarisation trips and for buyer accommodation in Edinburgh during the event.

Exhibitors are given an individual company profile in the exhibitor zone which enables the following.....

• Access the approved buyer database
• Contact buyers requesting they make an appointment with you
• Create an individual company profile with text and images to stand out from the competition
• Create diaries for each of your staff attending allowing meetings to be assigned to the most appropriate person
• Add your location to the expo mapping system to allow buyers to see exactly where you are

Buyers are driven to your stand through the on-line appointment scheduling service. The expo website is accessed throughout the year by both travel trade and the consumer as an information service – free advertising for a year!


To book your stand click on floorplan from the navigation menu above.  Shell scheme stands cost £1,490 + VAT each.  For all costs please see the floorplan.