Expo BenefitsWhy exhibit at the VisitScotland expo?
Expo is returning to the Aberdeen Exhibition and Conference Centre, Aberdeen on the 13/14 April 2011 and is exclusive to businesses with a Scottish tourism product.
VisitScotland will host over 500, hand picked, international tour operators, wholesalers, travel agents, travel media etc. to attend expo on experience Scotland through pre and post familiarisation trips. Around 400 UK based buyers and 50 media buyers also attend to meet with around 230 Scottish suppliers.
- UK Buyers in attendance last year were 349.
- International Buyers in attendance last year were 501.
- Exhibiting Companies in attendance last year were 220.
- 83% of UK and 90% of International buyers intend to add new suppliers to their current programmes.
- 73% of UK and 88% of International Buyers intend to expand their current programmes to Scotland.
- 60% of UK and 85% of International Buyers intend to create additional Scottish tour programmes.
- 25% of UK and 63% of international Buyers will introduce a Scotland programme for the first time.
- 84% of exhibitors were satisfied/very satisfied with the business potential expo offered with the highest quality of buyers coming from Germany, UK, USA, India and Netherlands - in this order.
- 62% of exhibitors told us the potential value of the business quoted. The average (mean) potential value was £31,000.
- 83% of exhibitor said the ROI on their attendance was good and excellent.
- 88% of exhibitors conducted business with other stand holders.
- 79% of international buyers will feature a place they visited in future programmes.
- An overwhelming majority of buyers and exhibitors want us to continue to hold expo annually.
Expo exhibitors are first choice to be utilized for pre and post expo buyer familiarization trips and for buyer accommodation in Aberdeen during the event. They also have access to the Expo Networking Evening on Wednesday 13 April.
Through the expo website, exhibitors have password protected access to our buyer lists and buyers are driven to their stand through the on-line appointment scheduling service. They can contact buyers direct to invite them to make an appointment to meet at their stand. The expo website is accessed throughout the year by both travel trade and the consumer as an information service – free advertising for a year! Exhibitors are enabled to enter their own information and pictures to the site.
To book your stand click on floorplan from the navigation menu above. Shell scheme stands cost £1,430 + VAT each. For all costs please see the floorplan.