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Expo BenefitsWhy exhibit at the VisitScotland Expo?
VisitScotland Expo is Scotland’s flagship event for the travel trade and the only travel trade fair in the UK which exclusively promotes Scotland. Expo enables Scottish tourism businesses to promote their products and services to potential buyers from around the globe.

VisitScotland Expo welcomes buyers from all sectors of this global industry - coach tour operators, group travel organisers, tourism product wholesalers, specialist and independent tour operators and travel media.

VisitScotland Expo 2016 took place at the Royal Highland Centre, Edinburgh on 20 – 21 April 2016 and was attended by:
  • 288 exhibiting Scottish companies
  • 401 International Buyers from 31 countries attended the event
  • 183 UK based buyers.

The main reasons for International Buyers to attend were:
  • Meeting with established contacts (86%)
  • Make new contacts (82%)
  • Pick up new ideas / updating inspiration (82%)
For UK Buyers:
  • Make new contacts (76%)
  • Meet established contacts (74%)
  • New ideas / updating inspiration (70%)
79% of international buyers will feature a place they visited in future programmes.

Anticipated value of sales (12 month period) related to introduced/changed Scottish programme/products - weighted average per business:
  • International Buyers £69,700
  • UK Buyers £20,400
  • 85% of were satisfied/very satisfied with the business potential Expo offered
  • £22,600 Sales (Gross) linked to Expo for Exhibitors
  • An average of 36 appointments were made by exhibitors
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Exhibitor Profile
The Royal Zoological Society of Scotland
Exhibitor ImageRZSS operates Edinburgh Zoo and the Highland Wildlife Park as well as supporting a wide variety of research and conservation projects in the UK and around the world. Our aim is to connect people with nature and safeguard species from extinction.
Edinburgh Zoo is set in over 82 acres of parkland and home to over 1,000 rare and endangered animals. Get up close to the UK’s only giant pandas and koalas as well as chimpanzees, penguins, tigers and more!
The Highland Wildlife Park is set within the magnificent Cairngorms National Park. The 200 acre site allows you to get closer than ever before to over 200 animals from Scotland’s only polar bears to Amur tigers, snow leopards, red pandas and more.
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